Sexism in the Media

Growing up in the 60’s and 70’s I was blessed to have strong women for role models.

My mom at the top of the list.

At 17-years-old, she was recruited by the FBI to work for J. Edgar Hoover. My mom worked throughout her entire career in a male dominated promotional system. Without a college education and female, my mom had to work harder and smarter than anyone else to qualify for a promotion. And that she did. Upon her retirement from the government she had risen as high as she could in her field.

If any young girl or young woman today wants to know what it was like to be a woman in the 60’s, she only needs to watch AMC’s excellent television program, Mad Men.

When I was growing up, the slogan for Virginia Slims (cigarettes) was “You’ve come a long way baby.”

It is now 2008 and I wonder just how far the young women of today think women have come. Do they even know from what depths the women before them have risen so that they (the young women) may enjoy as many of the benefits as they (the young women) do today?

The world still has a LONG way to go before women are truly recognized as equal by the majority of their male counterparts and oddly enough by some women (what’s up with that?).

The one thing that always bugged me about the Virginia Slims slogan is that it implied women had a come a long way. Women have always been capable of achieving the greatest of goals. History shows that. Women have been serving in ruling positions for centuries. What I always thought the slogan should say was “They’ve come a long way baby” and show men not thinking twice about having a female for a boss.

One thing that this 2008 presidential election has most clearly shown is that men in the media have most definitely NOT COME A LONG WAY. Can you imagine being the wife or daughter to one of the media guys in this video? Yikes. They’ve clearly shown how little respect they have for the abilities of their own wives and daughters.

For more information on this video and how you can take action to improve the profile of women in the media, visit the Women’s Media Center.

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